SNOWHAUS was Arizona Snowbowl’s first-ever on-mountain music festival, created to expand the resort’s event programming and attract new audiences through live entertainment and brand partnerships.

I served as the primary coordinator for Arizona Snowbowl and the main point of contact between the resort and Relentless Beats, one of the largest music festival promoters in the Southwest. In this role, I facilitated cross-organization planning, coordinated logistics between the promoter and resort departments, and ensured the event aligned with Snowbowl’s operational and brand standards.

The festival was supported through sponsorship partnerships that helped offset production costs while enhancing the overall guest experience. The event successfully drove significant visitor traffic and resulted in a 112% increase in Food & Beverage revenue for the day, demonstrating the impact of experiential programming on resort engagement and revenue generation.